Doordarshan Free Dish sets special reserve prices of Rs 2 Crore in26th e-auction to woo regional channels
With Doordarshan’s free to air (FTA) direct to home (DTH) service DD Free Dish expected to acquire the capacity to carry more channels, the pubcaster has made a conscious effort to attract regional television channels.
For the very first time, DD has reserved regional language DTH slot to attract regional channels to its bouquet and has fixed a lower reserve of Rs 2 crore even as the price for the other channels remains Rs 4.3 crore in its 26th e-auction, which is scheduled to take place on 15 February.
The Online e-auction will be held for filling up of slot reserved for regional language channels and the general slots for DD Free Dish. This has been done considering the tremendous reach of DD Free Dish in semi-urban and rural areas all over the country.
The reserved slot for regional language channel includes only non-Hindi channels (news or non-news). Bhojpuri channels and Hindi regional channels have been kept as part of the general slots.
The participation amount (EMD) of reserved slot for regional language channel is Rs 50 lakh. Incremental amount will be Rs 5 lakh for reserved slot and every e-auction will be of 15 minutes duration as in previous auctions.
The participation amount (EMD) of general DTH slot is Rs 1.5 crore and incremental amount of general DTH slot will be Rs 10 lakh.
The non-refundable processing fee will be Rs 10,000 for reserved regional language DTH slot and general DTH slot.
Currently, DD Free Dish has 64 channels including its own channels, and Lok Sabha and Rajya Sabha TV. But with acquisition of its new technology by the end of next month, it hopes to have a capacity of carrying 112 TV channels.
The successful regional language channels are required to deposit Rs 50 lakh (first instalment) of reserve price within one month from the placement of the TV channel on DD Free Dish along with service tax at 14.5 per cent on the total bid amount. The second instalment amounting to Rs 50 lakh has to be deposited by the successful channel in the second month from the placement of the channel.
The successful general DTH channel is required to deposit Rs 1.10 crore within one month from the placement of the channel on DD Free Dish along with service tax at 14.5 per cent on the total bid amount. The second instalment of Rs. 1.10 crore has to be deposited by the successful channel in the second month from the placement of the channel.